Das Wachstum ist nicht linear

Das Wachstum ist nicht linear

Have you ever seen the picture where there are two ways to get from A to B? The first is a long, winding, kinky line and the second is a nice, straight line?

Whenever this image is used, it should show that the second option is significantly better. It is much shorter and easier. The shortest distance between two points. Law?

Who does not want to take the easy road if it brings you to the same end result?

Well, I've seen that most things are not a straight line. The growth of a company is not a clear line. Relationships are not a straight line. Life is not a straight line.

You can not get to the same place if you do not do all the twists and turns along the way. See, all those curves and loops ... there's growth going on!

The simple road does not exist

Our culture is really good at selling the "simple road". There are all kinds of ways to alleviate your life.

Buy this gadget, use this app, follow this program, do this fashion diet. Fast results! Guaranteed!

It's the second line - shorter, faster, more direct. Do not we want that?

Not necessarily.

Here's the thing ... If someone tells you that he can give you a shortcut, they sell you something.

Have you ever bought something that hopes for a quick fix? How did it go for you? Did you get the results? Did they last for a long time?

I do not judge! I was there too - on both sides of the equation.

I definitely bought things that did not produce the desired results (at least not as fast and direct as I believe).

I hate to admit it, but I also used the same tactic to sell things. I was told that you have to do that, and I did that.

But not anymore!

I love the winding journey. There's a lot of beauty in there. Just put one foot in front of the other, guess where you are instead of emphasizing that you are not already elsewhere. Know that you are on your way to point B ... or X or Q or wherever!

Getting help along the way

This does not mean that there is no place to get help and invest in growth. Even on the winding road there are things you need to learn, new tools that you can use, different approaches that you want to try out.

As a coach, I have truly accepted the truth that every client I work with is different. We are all on the same entrepreneurial journey, but the details make every situation unique. And that makes my work exciting.

My job is not to try to put everyone on the same line. It will not work! The job of a coach is not to give you a shortcut. The job of a coach is to ...

Help keep you moving, even if it feels like you're going backwards.

Help make decisions when there is a fork in the road.

Help stay on the right track if you can not see in the next turn.

The journey of entrepreneurship is a winding road, and it's good to have someone holding your hand and walking that street with you.

Sarah is the founder and president of Content Creation Coach. It helps small businesses and entrepreneurs build consistent and compelling content they need to grow their business online. She loves to be an entrepreneur, world traveler and mother of three children!